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DNS Records

DNS is a global system for translating IP addresses to human-readable domain names. When a user tries to access a web address like “”, their web browser or application performs a DNS Query against a DNS server, supplying the hostname. The DNS server takes the hostname and resolves it into a numeric IP address, which the web browser can connect to.


Whois Info

WHOIS (pronounced as the phrase "who is") is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block or an autonomous system, but is also used for a wider range of other information.


SEO Metrics

If you're working on building backlinks to a specific page or improving that page's content, you need to look at its traffic to evaluate your SEO effort. Additionally, tracking landing page metrics is an opportunity to uncover your most valuable pages.

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The best websites are created with a keen understanding of visitors’ interests, needs and expectations. Text, visual design, organization and navigation should all work together to allow visitors to find key information and complete critical tasks quickly and easily.

Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

Due to the relative youth of our industry, we understand that variations in metrics currently exist from tool to tool. In these cases, openness and transparency are strongly encouraged, especially where metrics are not in agreement with the established standard. The end goal is to have true metrics standards and uniform adoption of these standards throughout our industry.

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